Workshop Overview
Media And Public Relations
In this workshop, participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
Recommended Book
Workshop Objectives
- Network for success
- Manage “Meet and Great” opportunities
- Dress for success
- Write effectively
- Set goals
- Manage media relations
- Plan issue and crisis communication
- Use social media
- Deliver effective employee communication
Workshop Outline
Module One: Getting Started
Module Two: Networking for Success (I)
Module Three: Networking For Success (II)
Module Four: The Meet and Greet
Module Five: Dressing for Success
Module Six: Writing
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Module Seven: Setting Goals
Module Eight: Media Relations
Module Nine: Issues and Crisis Communication Planning
Module Ten: Social Media (The PR Toolkit)
Module Eleven: Employee Communications
Module Twelve: Wrapping Up
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Duration: 2 Days
Target Audience: Sales & Marketing Managers & Personnel