Workshop Overview
Workshop: Prospecting and Lead Generation
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.
With our Prospecting and Lead Generation workshop, participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, participants will improve on almost every aspect of their sales strategy.
Recommended Book
Workshop Objectives
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
Workshop Outline
Module One: Getting Started
Module Two: Prospecting
Module Three: Traditional Marketing Methods
Module Four: New Marketing Methods
Module Five: Generating New Leads
Module Six: Avoid Common Lead Generation Mistakes
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Module Seven: Educate Prospects
Module Eight: The Pipeline
Module Nine: Follow-up Communication
Module Ten: Track Activity
Module Eleven: Create Customers
Module Twelve: Wrapping Up
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Duration: 2 Days
Target Audience: Sales & Marketing Managers & Personnel