Course Overview
Course: Internet Marketing Fundamentals
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide participants with a great set of skills to market your business online. Content is the king of Internet marketing, and participants will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Recommended Book
Course Objectives
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
Course Outline
Module One: Getting Started
Module Two: SWOT Analysis in Marketing
Module Three: Marketing Research
Module Four: Real Time Marketing
Module Five: Brand Management
Module Six: Social Media (I)
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Module Seven: SEO Basics
Module Eight: Social Media (II)
Module Nine: Website Characteristics
Module Ten: Capturing Leads
Module Eleven: Campaign Characteristics
Module Twelve: Wrapping Up
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Duration: 2-3 hours
Target Audience: sales & Marketing Managers & Personnel
Price: FREE
NOTE: To qualify for your official BestCorporateAcademy certificate you must study and complete all modules and score 80% or higher before you can purchase your certificate.