Workshop Overview
Workshop: Trade Show Staff Training
Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list.
Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!
Recommended Book
Workshop Objectives
- Recognize effective ways of preparing for a trade show
- Know essential points to setting up a booth
- Know the Dos and Don’ts behaviors during the show
- Acknowledge visitors and welcome them to the booth
- Engage potential customers and work towards a sale
- Wrap up the trade show and customer leads
Workshop Outline
Module One: Getting Started
Module Two: Pre-Show Preparation
Module Three: Booth Characteristics and Setup
Module Four: Booth Characteristics and Setup (II)
Module Five: During the Show (I)
Module Five: Review Questions Module Six: During the Show (II)
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Module Seven: Qualifying Visitors
Module Eight: Engaging the Right People
Module Nine: The Rules of Engagement (I)
Module Ten: The Rules of Engagement (II)
The Do’s and Don’ts of Business Cards Module Eleven: After the Show
Module Twelve: Wrapping Up
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Duration: 2 Days
Target Audience: Sales & Marketing Managers & Personnel